IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for ...

IBM was once a leading force in offering enterprise software to facilitate the client engagement experience, fielding a broad portfolio of e-commerce and marketing automation solutions. But with a ...

Now, after a year of experimenting and working in beta, IBM itself is publicly releasing its case study for using Adobe’s Firefly generative AI platform in its marketing and advertising content. For ...

Tech giant IBM announced Wednesday that it is deploying Adobe Firefly generative artificial intelligence (AI) tool across its design and marketing teams to boost productivity. Billy Seabrook, global ...

Jonathan Adashek, currently IBM’s chief communications officer, will now oversee IBM’s marketing functions and take on the title of chief communications officer and senior vice president of marketing ...