When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

As AI becomes more deeply embedded in everyday life, Solsten argues that psychological intelligence is no longer an optional enhancement but a fundamental responsibility. The companies leveraging ...

A breakthrough AI model named Centaur now forecasts human decisions with about 64 percent accuracy. Centaur was built at the Helmholtz Institute for Human‑Centered AI by Marcel Binz and Eric Schulz.

On Feb. 20, the Center for Human-Computer Interaction + Design convened an interdisciplinary group to discuss the validity and trustworthiness of social and behavioral data simulated by large language ...

What is the human psyche and what is its relationship to the science of psychology? Is the human psyche a scientific construct? Can it be “reduced” to the brain? UTOK, the Unified Theory of Knowledge ...

People's decisions are known to be influenced by past experiences, including the outcomes of earlier choices. For over a century, psychologists have been trying to shed light on the processes ...

From the moment Mia Schmetter’s grandmother was diagnosed with Alzheimer’s disease, the young girl knew she wanted to study the human brain. Schmetter, now a junior studying brain and behavioral ...

You might have noticed that the seasons don’t quite behave like they used to. In some places, fall and spring seem to fly by, while winter and summer are much longer and feel more intense. This shift ...