Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

Testimonials are one of the most powerful influencers available to marketers and salespeople. But getting them right and using them effectively takes thought, planning and expertise. Testimonials are ...

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget ...

Opinions expressed by Entrepreneur contributors are their own. Written testimonials influence our actions and choices in myriad ways, sometimes without our even thinking about them. For example: You ...

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...