The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...
Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.
The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a bad meta description. Meta descriptions are a special tag that you place within the source ...
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