How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

As ads are increasingly being regulated, cost-conscious communicators are omnipresent, platforms are enhancing and changing interaction experiences, and digital environments are evolving, the keys to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Data analytics is an ...

The history of the world is one of people creating, sharing and employing data as a means to an end. Whether it was the first time fire was recognized for its ability to cook food and keep people warm ...

Even the most compelling story will fall on deaf ears if it’s not backed up by data and proof. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...