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A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and ...

Whether you’re using your business plan to attract investors, support a business loan application or guide your internal strategy, providing a high-level snapshot of its contents up front is essential ...