ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Drive higher revenue, lower acquisition costs and stronger loyalty by shifting from behavioral guesswork to preference-based ...

Fewer than one percent of the world’s hotels earn a coveted five-star rating, so you can be sure those that do meet the highest standards for luxury and service. While ultra-exclusive hotels are far ...

When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. Related ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

Today’s brands do more than just deliver products and services. They also foster connections among like-minded enthusiasts. That could turn out to be their most vital purpose, considering a 2018 Cigna ...

Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

A company's website is its handshake, which tells people about the company before they become clients. Even with free site ...

Marketing doesn't have to drain your budget. With creativity and consistency, you can build momentum and attract customers ...