Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Effectively addressing risks means at the start of each project every project manager should develop and implement a risk management strategy, plan, and tools. But being able to decide which risks ...

Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

When performing research with people who have dementia, it's important to think about analysis and how the results will be presented. "Analysis" is the process of looking for patterns in the data ...

Most tools in the booming field of analytics rely on quantitative data. Analytics tends to work best with large numbers of numerical data points; smaller data sets and those where the data isn't ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

PROF. EMICH, the famous microchemist, has called “Tüpfelanalyse” “the qualitative analysis of the future”, and looks forward to the time when there will be a specific test for every inorganic ion, ...