Hooters' CEO says the chain restaurant best known for its innuendos and the servers' skimpy uniforms is rebranding to become a more family-friendly place.

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ...

A story you may have seen claims Hooters is rebranding as a family-friendly restaurant chain. In an effort to attract ...

Hooters is attempting a massive brand reboot – and it involves a lot less skin. In a surprising twist, the restaurant chain famous for its wings and scantily clad dressed “Hooters Girls” is officially ...

The chain known for skimpy uniforms and “bikini nights” is trying to change its image. Hooters onesie, anyone?

Women who work at Hooters will not be forced to wear new uniforms that were panned on social media for being too revealing. Numerous workers posted pictures and videos on social media, complaining ...

A pregnant Hooters waitress has racked up millions of views on TikTok for showcasing her baby bump in the restaurant’s maternity uniform. Gabrielle Harlan has been documenting her pregnancy while ...

The 'sexualised' brand image is officially being retired, according to the chain's CEO ...