TV ad measurement may still be a mess, but identity can help bring some order to the chaos. The cornerstone of TV measurement is viewership data, said Benjamin Vandegrift, VP of measurement solutions ...
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving ...
As part of The Drum’s Data and Privacy Deep Dive, 3Q/Dept’s Savitha Namuduri argues that while privacy changes may impact ad measurement, they also create ...
The Azure team’s breakthrough, tested over 1,200 km of fiber, cuts transmission loss to below 0.1 dB/km and expands bandwidth, promising faster, cheaper, and more energy-efficient data networks.