Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google Inc.s free Web site traffic analysis feature ...

It’s time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I’m fairly sure ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Google has scored a major coup with the release of Google Analytics. In the spirit of helping webmasters and search marketers move site visitors into converted site users, Google is offering its ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Internet search company Google said Monday it had agreed to acquire Urchin Software, a Web analytics company, for undisclosed terms. Urchin, which is based in San Diego, is a software company serving ...