Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture: Why we care. This change ...

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She ...

Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...