Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. Google Ads will use GA4's conversion window settings from March 31, 2023. This ...

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

Michael J. Fox is a finance & marketing pro and founder of Corberry. He has successfully helped home service contractors scale operations. Google’s search algorithm has evolved. It no longer rewards ...

Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for ...