Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact ...
Here we provide a series of articles that dive into each one of the new GA components in more detail. As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm ...
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive social media ROI. What is Google ...
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