Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Google announced a new ad format for searches done in the format of [nearby X], for example, [nearby auto repair], where it would show click-to-call and directions directly on your mobile device. Here ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google has launched a blog post for shoppers to check how busy stores are and whether items are in stock on Black Friday. The search engine company is also sharing search data with advertisers, ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Google quietly announced on Google+ a new version of sitelinks named account level sitelinks. What this means is that sitelinks can show with any of the ads in your account automatically. "Campaigns ...

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion ...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...