Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Beside the model, the other input into a regression analysis is some relevant sample data, consisting of the observed values of the dependent and explanatory variables for a sample of members of the ...

Your data might include predictor variables like each person's sex (male or female) and region where they live (eastern, western, central), and a dependent variable to predict like political leaning ...

The standard linear regression model does not apply when the effect of one explanatory variable on the dependent variable depends on the value of another explanatory variable. In this case, the ...