While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

As someone who has spent decades in media planning and buying, Richard Whitman’s recent article on Magna’s new study, "Does Every Second Count? Planning Ad Lengths Across Platforms" is interesting on ...

Opinions expressed by Entrepreneur contributors are their own. Over the past decade, YouTube has grown to become one of the largest and most popular video-sharing platforms on the internet. With over ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record ...

Short-form video content managed to become quite popular in the last couple of years. We’ve been seeing such content for quite some time, and services for it as well, but it was never as popular as it ...

'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...