Some observers believe there is a real chance TikTok ultimately bends to the EU’s demands.

Social media app TikTok has been accused of purposefully designing its app to be “addictive” by the European Commission, citing its infinite scroll, autoplay, push ...

Seeing a one minute reel or one minute TikTok is a lot more engaging than learning a skill over 30 days. You see the instant ...

The European Commission took particular issue with TikTok’s “infinite scroll, autoplay, push notifications, and its highly ...

The European Commission on Friday accused TikTok of purposefully designing its app for being "addictive," calling out ...

In the modern digital landscape, the habit of endless scrolling has become a pervasive challenge. It consumes time, diminishes focus, and often leaves you feeling unfulfilled. We’ve all been there: a ...

According to Somebody Digital, a marketing agency based in London, endless social-media scrolling is reshaping the way brands engage with consumers. The agency’s newest report compiles research from ...

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing ...

The creator of infinite vertical scrolling in social media, [Aza Raskin], infamously regrets his creation that has helped to waste a tremendous amount of human attention and time on the Internet. But ...