Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

This article is more than 10 years old. Instagram isn’t the only company that’s ditched well-established branding in favor of minimalism. While it’s certainly not always the case, a quick look at 20 ...

The basketball legend debuts his new partnership with Li-Ning.

Today's Wall Street Journal has a lovely profile of the inukshuk, the “stack of stones traditionally used by the Inuit of the arctic to mark anything from a hunting spot to a food cache” that’s ...

The primary visual identifier of the University of Helsinki is its flame emblem. The flame emblem is part of the University’s logo. The University’s logo consists of the flame emblem and the logo text ...

New logos are all the rage these days, with Skoda opting to replace its insignia with flat text, Aston Martin unveiling a simplified wings design, and even little old Jalopnik giving its header a ...

Calvin Klein Eyewear has unveiled new sunglasses and optical styles for fall 2025, with standout styles from the assortment featuring the CK emblem — a new logo treatment that refreshes the brand’s ...

Audi has redesigned its highly recognizable four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones. Along ...