The MRC’s Digital Audio Measurement Standards will serve as a primary assessment criteria for those digital audio measurers that seek to have their services independently validated through the MRC ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

Forbes contributors publish independent expert analyses and insights. I have covered the oil & gas and maritime sectors for many years. The changing nature of the industry is placing pressure on ...

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

The media industry in Malaysia has been abuzz over the last couple months on the topic of digital measurement as the anniversary of the appointment of Effective Measure rolled around. The topic of ...

GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan ...

No standardized methods for mobility assessment in PAH exist, leading to inconsistent study results. Variations in sensor types, placement, and recording durations contribute to inconsistency in ...

As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...