On3 on MSN
Learfield says it won’t guarantee NIL compensation as CSC issues warning about MMR deals
As we’ve seen with the University of Kentucky’s partnership with JMI Sports, multimedia rights partners (MMR) are now playing a big role in NIL negotiations, helping schools pad their budgets above ...
26don MSN
Ohio State’s renewed multimedia rights deal could be largest of its kind in college athletics
COLUMBUS, Ohio — Ohio State’s athletic department has announced an extension to its multimedia rights agreement with Learfield. The renewed agreement projects to become the largest deal of its kind in ...
Sponsored jersey patches could be coming soon to Ohio State’s uniforms. As part of its announcement on Wednesday that it had agreed to a multimedia rights contract extension with Ohio State, Learfield ...
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