As we’ve seen with the University of Kentucky’s partnership with JMI Sports, multimedia rights partners (MMR) are now playing a big role in NIL negotiations, helping schools pad their budgets above ...
COLUMBUS, Ohio — Ohio State’s athletic department has announced an extension to its multimedia rights agreement with Learfield. The renewed agreement projects to become the largest deal of its kind in ...
Sponsored jersey patches could be coming soon to Ohio State’s uniforms. As part of its announcement on Wednesday that it had agreed to a multimedia rights contract extension with Ohio State, Learfield ...