Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker. Data embedded in every strategic decision. Data that optimizes ...

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

Jedi Digital Marketing Hong Kong, a digital marketing agency known for its data-led approach to online visibility, has announced new developments in its search engine optimization (SEO) services aimed ...

According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a ...

Want to make sense of your data but are struggling to start? Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...