NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Nielsen has secured its fourth major MVPD for the integration of non-personally identifiable TV viewing data with its panel data tied to its local TV measurement service. The agreement is a big one ...