Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...

In December 2010, the Federal Trade Commission proposed a Do-Not-Track mechanism that would let consumers opt out of ...

There are many divergent views on the topic of consumer Web data collection. Some assert that it’s just how the Internet works and that there is nothing amiss with the data collection free-for-all we ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With third-party cookie-less marketing nearly here, a new research ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Picture this: A consumer scrolling through a website is ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...