In my courses for Columbia's M.S. in Applied Analytics program, I emphasize analytical thinking as one of the most critical ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Have you ever stared at a massive spreadsheet or database, feeling overwhelmed and unsure where to even begin? In today’s data-driven world, making sense of raw information can feel like an uphill ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries ...