Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...

Next, you need a value proposition statement. This is where you expand on your tagline by explaining how you solve your customer’s problem. A value proposition statement is not just a list of features ...

As a founder or product manager, your product is your means of transferring value to users and customers. Creating and distributing a product that fails to convey its value is as bad as creating a ...

Got ideas but not sure whether they're scalable? Join FastForward U at Johns Hopkins University for its new virtual customer discovery course! Offering an immersive learning experience, the ...