Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Instead of adding more content, add accountability. Community challenges, check-ins, or progress nudges create commitment ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...

Across service companies worldwide, functions like Sales, Professional Services, and Technical Support are converging on a common goal: Customer Success (CS). Increasingly, CS is recognized not only ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...

Rob Amezcua is CRO at Forescout Technologies with over 28 years of proven success in cybersecurity sales and complex deal negotiation. After nearly 30 years in cybersecurity sales, I’ve seen this ...

In today's rapidly evolving digital landscape, brands face an ever-growing challenge of effectively engaging their customers across multiple platforms and touchpoints. When customers have more options ...

Customer expectations are evolving faster than most CX strategies can keep up. In 2026, speed, personalization, and seamless human-AI collaboration will define the brands customers trust and stay ...

To account for increased production costs, tariffs, inflation and more, many businesses have had to raise their prices. While this move helps alleviate the pressure businesses are feeling in an ...

Many B2B companies, with smaller customer bases than consumer-targeted businesses, find that it is impractical to apply mass modelling techniques when creating a marketing strategy. If typical, these ...