Customer Experience & Personalization sessions explore what it takes to deliver relevant, seamless experiences from the first touchpoint.

Cookie loss and rising privacy demands are pushing personalization into distributed, privacy-first architectures.

Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition ...

Hi, welcome to the customer's experience. Track our topic today is data personalization in personalizing the customer journey. Today, I'm gonna be speaking with Christina Riechers, the head of product ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

The age of artificial intelligence (AI) is here. You can make it a positive part of your business and customer interaction strategy, or just let your competitors lead and jeopardize your future. Based ...

Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day. For marketers and businesses trying ...

DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...

Delivering tailored and contextual experiences throughout the customer journey is a strategic imperative for business leaders. Way back in 2017, Microsoft claimed that for 96% of consumers, customer ...

In the hypercompetitive world of retail, personalization is king. Today, personalization means much more than simply addressing a customer by name. It now includes understanding a customer's needs and ...