Editor's Note: The following is a guest post from Linda Deeken, chief marketing officer, and Chris Fosdick, principal, at The Cambridge Group. To get to the heart of customer demand and unlock new ...

Customer interviews are responsible for guiding today’s best products. It is much easier to build an execution plan based on customer insights rather than guesses of what the customer needs and will ...

For decades, Fortune 500 companies had to hire market research firms to get meaningful insights into customer satisfaction.

New platform transforms market research by enabling natural voice conversations with customers at scale, reducing months of ...

opportunities. Yet this approach, which traditionally pays for itself with a handsome dividend (one of my most recent client interviews revealed a 6 figure engagement), is probably one of the most ...

STEP #1: Plan your questioning beforehand. Always take a few minutes prior to a sales call to plan out the types of questions that you're going to ask. Review your relationship with the customer and ...

FUJIFILM North America Corporation, Graphic Systems Division, announced results from qualitative interviews with more than 1,100 customers indicating an encouraging outlook for print service providers ...

Putting media and customers together is a brilliant plan - until it isn't. Here's my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good ...

The first rule in sales and marketing is to know your customers’ needs and expectations. This includes a thorough understanding of why they should consider your product in the first place. For many ...

Chevrolet’s announcement of the 2019 Silverado 1500 at the Chevy Truck Centennial celebration in Texas this past weekend was quite the welcome surprise. Though we don’t know much about the new ...