Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

As companies travel through the various stages of digital transformation, this enterprise-wide push invariably seeks to improve focus on the customer, especially by personalizing their experience with ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Peter Drucker, the universally known management expert, is credited for observing that “culture eats strategy for breakfast,” the powerful reminder that organizational success hinges more on people ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Vast amounts of data are being generated by customers across multiple channels, and companies are eager to capitalise on this information to deliver a more personalised experience. Analyst firm ...

Total Customer Analytics, a new service providing a complete customer data analysis, was launched today by InfoTech Marketing. The service combines eight analytical techniques into one service. "Total ...