Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

In today’s competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, (re)usable and make ...

Dole's fruit juices wanted new shelf appeal, enlisting branding agency Voicebox Creative for a packaging redesign to standout ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Packaging serves multiple functions – protecting and preserving products, differentiating and positioning brands and connecting with consumer values. But what are the new trends in packaging that will ...

The economic downturn of recent years has brought out a slew of creative entrepreneurs who are unleashing their inner artists on websites such as eBay and Etsy. With a potential global audience of ...

The packaging and graphic media science department prepares students to excel in graphic media and communications, and to serve a broad range of industries in need of innovative thinkers and creative ...