Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Research reveals poor logo colour combinations can deter customers, impacting brand clarity and recall in the digital world.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

The Tennessee-based comfort food chain took a financial hit following the logo announcement, with the stock dropping 7% at ...