Amazon is opening the door to even more AI ads by offering sellers access to a new chatbot that can generate promos with a ...

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...

The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans.

For decades, the role of an ad agency was integral in the development of effective creative including television advertisement. Now, proving ad shops remain relevant is perhaps one of the toughest ...

Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio ...

Recently I found myself watching a rather enjoyable ad only to be turned off at the sight of a cluster of bumps. Not only has it left me feeling squeamish, but the sight of the brand just reminds me ...

Prepare to have your mind blown: This weekend, the creator of the popular AdBlock software—which kills the ads you’d normally see while trawling the Web—launched a crowdfunding campaign to pay for ads ...