Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

You finally got traffic. A few hundred visitors a day. A spike from Product Hunt. Maybe a decent post hit on X or LinkedIn.

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: If you only focus on direct conversions, the whole picture of your impact on the company has been ...

Although many metrics provide insights, their value depends on how well they support the business objective. Within the awareness category, social media strategists should prioritize tracking brand ...