Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs and serve relevant ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

The applications may seem innocuous when they suggest new programs for you to watch, but content personalization/recommendation engines are truly powerful platforms ...

AI now allows dynamic creation of content capsules: videos, decks, emails and landing pages that reflect an individual's tone ...

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Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

One year on, Mediagenix completes full integration of Spideo technology and talent, driving audience intelligence earlier in ...

Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive video technology provider Rapt Media, and an overwhelming ...

Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

Our partnership with ContentWise is a game changer for streaming operators looking to elevate their user engagement and ...

The driving force behind this new rich personalization is artificial intelligence. Companies can harness AI to analyze vast datasets identifying patterns and then making predictions. The algorithms ...

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits ...