Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...