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Circana LLC ™ recently released its 40th annual "Eating Patterns in America" report, revealing how economic uncertainty and consumer resilience are reshaping food and beverage consumption patterns.
Consumer preferences are powerful, but limited. According to McKinsey's 2025 consumer outlook, 79% of consumers are trading down due to economic pressures, and 49% plan to delay purchases. When people ...
Fashionista on MSN
Influencer Marketing Experts Think Geography Is Now a Better Predictor of Purchasing Behavior Than Age
Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of ...
Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...
The last two decades have witnessed profound changes in lifestyle trends across the globe, driven by technology, cultural ...
FICO’s inaugural Credit Insights report shows U.S. credit scores dipping as inflation and student loan payments weigh on ...
Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...
CivicScience on MSN
Data-Driven Advertising: Why Real-Time Consumer Data is Critical
Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...
Sourcing Journal on MSN
Consumers Balk Against More Stringent Returns Policies
According to Blue Yonder data, 84 percent of global respondents would stop shopping with a retailer if they tightened the ...
A panel will discuss how economic and political uncertainty is impacting every aspect of the life insurance industry.
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