Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model which integrates paid, earned, shared and owned media to create powerful campaigns. Now, 10 years ...
Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...
Michele Dobnikar, president of GlobalMeet, is a trailblazer who has built a reputable career in business technology over the last 30 years. Business doesn’t pause for disruptions, and your ...