Journal of Public Policy & Marketing, Vol. 10, No. 2, Environmental Problems and Marketing (Fall, 1991), pp. 161-181 (21 pages) The law of comparative advertising has evolved from providing virtually ...

Comparative advertising, also referred to as comparison advertising or competitive advertising, is a common form of marketing that involves making comparisons between different brands or products.

Comparative advertising means that you directly compare your business or product to a competitor's offering. This ad approach is commonly used by companies in a competitive positioning strategy. In ...

Why does the weight of current empirical evidence indicate little difference in the persuasiveness of comparative and noncomparative advertising? One explanation explored in this research is that the ...

The first Turkish regulation allowing comparative advertising is due to come into force by the end of 2016. But what will it mean for rights holders? Deceptive and misleading advertising can damage ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

We've all seen ads claiming that one car outperforms another one, that one paper towel holds more water than another, or that one beer tastes better than another. Does comparing one brand to another ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. At the height of the political season with so-called “attack ads” ...