Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Various brands redesigned their logos in 2024 as part of new campaigns or brand strategies. Jaguar unveiled its iconic logo change, marking t

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and artistic at every touchpoint."

Jaguar, who has been very quiet for the last year or thereabouts, has revealed its new logo and also the first images of its new EV that will be launched in 2026. The new logo is a radical departure from the erstwhile Jaguar logo and sees the retirement of the signature Jaguar head and font in favour of a more contemporary design.

Luxury automaker Jaguar is undergoing a bit of a transformation. The old logo featured all capital letters. The new one features gold letters that are spaced out and in lowercase, with the exception of the “G” and the “U.

As Jaguar embarks on a voyage upmarket on a flotilla of electric vehicles, the company has started to rebranding itself.