Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Apollo.io explains. Think of cold email as the digital version of a handshake. It's when you send a personalized email to someone you've never met to start a professional conversation. Unlike spam, a ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...