Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a revenue-generating business model is essential ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...