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Burberry, Joshua Schulman
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop floor with hero products and wooing traditional customers in a bid to restore the brand to its former glory.
Burberry Revenue, Profits Plummet in First Half as New CEO Joshua Schulman Sets Out Fresh Strategy
Replicas of
Burberry
's designs for Sir Ernest Shackleton's ill-fated 1914 polar expedition were on display in the Regent Street London store last month, and at the newly refurbished 57th Street flagship in
New
York
. The weatherproof gabardine pieces were ...
Burberry boss unveils back to British plan as he seeks to revive the luxury brand's fortunes
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent years.
voguebusiness
3d
‘Our best days are ahead’: Burberry CEO reveals turnaround plan
Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...
3d
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
3d
on MSN
Embattled fashion house Burberry reveals massive overhaul sending shares to an all-time high
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
heraldscotland
3d
New Burberry chief to return to brand's British roots
will involve the rollout of “scarf bars”, starting with
Burberry
's 57th Street flagship store in
New
York
. The strategy requires a careful balancing act so as not to skew the
Burberry
offering ...
3d
European markets close 1% higher; loss-making Burberry jumps 18% after unveiling overhaul plan
European markets closed higher Thursday as traders assessed the global inflation outlook and the possible trajectory of ...
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