Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole purpose ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. What do people see when they search for you online? To control these ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Inform your content strategy by setting a customized Google Analytics 4 report for your landing page. Here's how to do it, step-by-step. The UA landing pages report showed us acquisition, behavior, ...

Not everyone has the time or inclination to build and maintain a full-fledged web site. If you're just looking for a simple way to unify all your online profiles, these personal landing pages are a ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...

The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how. Want to make your own landing page report in Google Analytics 4, but not sure ...