What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Every community has its hidden gems – the family who turned a lifelong hobby into a business, the café where old friends reconnect, the volunteer whose efforts for a local […] ...

Brands have been in the content business for decades, but today’s audiences are more challenging to win over. People love a good story but skip anything that feels like an interruption. That’s why ...

The Branded Content Production degree emphasizes interdisciplinary skills and is designed for students in marketing, media science, advertising, PR and film and television. COM professors Maura Smith ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

Host reads are powerful tools, but branded podcasts take audio advertising to the next level by combining the medium’s distinct strengths: immersive long-form content, focused listener attention, and ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

Seeking people who embody the idea of proactive optimization for a branded content film for an all natural supplement brand. Looking for those already committed to a healthy lifestyle as well as those ...

In Fall 2026, Boston University’s College of Communication is introducing Branded Content, a five-year accelerated master’s program incorporating elements of advertising, public relations and film and ...