Miami University owns and controls its name(s) and other marks, logos, insignias, seals, designs, depictions of campus buildings and landmarks, and symbols that make up its visual brand identity and ...

A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Departments, programs, centers and other entities as outlined below are directly connected to one or more brand extensions and should never stand alone. Please consider: If the sub-brand is connected ...

A well-loved transformation appeals to everyone, whether it involves a home, a wardrobe, or, in our instance, a rebrand. There’s an undeniable allure to that captivating before-and-after moment. Why?

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...