Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...

WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

EXCLUSIVE: Buchwald has hired Max Nagler as Vice President of Branding & Digital. Bringing 15 years of experience in commercial endorsements, licensing, and brand development, Nagler will now oversee ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

The City of Houghton held an Open House Tuesday evening at Houghton City Hall in order for the public to learn of the city’s ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...

Tom Foulke is recruiting for an M.S. student to be part of an ongoing applied supply-chain research and economic development project. The goal of the project is to create jobs and enhance incomes in ...

Fresh from a big apartment sale, Brand Morgan has streamlined his real estate machine. Mike Hoath will head Brand's development arm. At the moment, Brand leases and manages 5M SF in 80 properties ...