Often, the first step in refining a brand is to diversify its colors and fonts. This means adding a secondary and tertiary color palette to the main brand colors and reviewing the typography to ensure ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Orange and Blue are Hope’s primary brand colors. When using the Hope brand, they must be present in every layout with the exception of black and white media. These colors can be used in a variety of ...

This chart is a guide for understanding the overall tone conveyed by the color combinations within our communications. Colors range from formal to casual and from muted to vibrant. On each sample ...

New color palette at United reflects the changes in the customer experience that have rolled out over the past couple of years. United Airlines said it is introducing a new color palette for the ...

Perhaps you’re creating a brand identity for a gym, a new product line for yoga instructors, or an ad for a sporting event. Whatever the case, color will play a vital role in the success of your ...

Color is one of the most immediate connection points with the William & Mary brand. Our palette reflects the depth, heritage and vitality of the university — from our signature greens and golds to the ...