What happens when AI bot traffic starts to catch up with human visitors?

New data shows AI bots pushing deeper into the web, prompting publishers to roll out more aggressive defenses.

From small publishers to US federal agencies, websites are reporting unusual spikes in automated traffic linked to IP addresses in Lanzhou, China.

Human traffic is dwindling and CTR rates are dropping as the internet gears up to accept more AI bots than human users.

As the Web turns 25, it's becoming a terrific place if you're a bot. It began as a tool for human communication, but now, over 60 percent of the traffic on the Web is automated applications called ...