Birchbox sells the men’s box for $20 a month, which is double the price of the women’s box, primarily because it includes a full-size product that is completely unrelated to grooming.

Birchbox 2 (Photo credit: 3rdfloorcloset) So, what’s the problem? No, this is not a rhetorical question but, rather, a seminal question for anyone interested in building a successful brand.

Birchbox has been one of the more impressive startups in the beauty world of the past decade. It’s one I’ve been very familiar with for some time, having first met CEO Katia Beauchamp in 2010 ...

HB: In less than two years, Birchbox has expanded its footprint and quickly grown its retail business.We've built a monthly subscriber base of more than 100,000. We have launched our Men's ...

Birchbox helped to pioneer the concept of monthly boxes shipped to your home, paid for on a subscription basis, with its shipments of beauty samples for just $10/month.

Birchbox sends a push notification almost every day during cyber week. Educate customers about new brands, and boost experimentation and shopping with these brands. Ask customers to review samples.

Birchbox, the startup that set the subscription-box craze in motion, has scaled back plans for its growth as increased competition and a chill in venture capital has left it short on cash.

Birchbox started out selling women's beauty products. How did you try to appeal to men? Related Stories. 3 Ways Leaders Can Support Better Mental Health at Work.

But Birchbox had noticed some unusual spending habits among its subscribers. They identified eight distinct customer types, based on how they relate to the beauty products, and it turned out that ...

Birchbox: Katia Beauchamp When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box.

Birchbox.co.uk. More about Brand Marketing Indiana Jones Internet Investment Management Marketing SAndp500 Consumer Staples Selling Social Media Steven Spielberg. Join our commenting forum.

Birchbox Inc., a startup that delivers a monthly selection of beauty products to members for a fee, has raised $60 million in a new round of venture funding led by Viking Global Investors and ...